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Research shows that there is a strong link between the brand and the bearer. Rolex stands for reliability, creativity and solidity. Worldwide, the Datejust is the most popular Rolex watch. Although not all watches in the Datejust family are designed this way, the Datejust is the watch that has become popular because of the 'ribbed ring'. To promote its waterproof features, Mercedes Gleitze wore a Rolex Oyster when she swam the English channel in 1927 also, Edmund Hillary wore an Oyster when he conquered Mount Everest in 1953.
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